Director, Student Recruitment, Marketing & Media

• Lead Student Engagement and University Brand Excellence
• Location, Bruce, ACT
• Full Time, Fixed term - 5 years Opportunity

The University of Canberra is a dynamic and innovative institution located in the heart of Australia's capital. We are committed to providing high-quality education and engaging in research that makes a difference. Our mission is to build just, prosperous, healthy, and sustainable communities through deep collaborations and transformative experiences.

Position Overview: We are seeking a highly motivated and experienced Director, to lead our newly integrated team encompassing Student Recruitment, Marketing, and Media functions. This role is pivotal to enhancing the University's brand, driving student recruitment, and managing our media and communications strategies.

Key Responsibilities:

• Student Recruitment and Admissions: Drive the strategic direction of student recruitment, admissions, scholarships, and global mobility functions. Ensure alignment with university priorities and targets and manage relationships with internal and external stakeholders as well as international agents.
• Marketing and Brand Management: Lead the marketing team to deliver initiatives across various channels, set strategic direction for marketing and brand activities, manage the marketing budget, and engage with local institutions and events to maximize brand exposure.
• Media & Communications: Develop and deliver the university's strategic media and communications agenda, maintain relationships across the media landscape, and oversee the production of multimedia content.
• Leadership and Collaboration: Provide leadership and expertise in marketing, recruitment, and admissions. Collaborate with internal and external stakeholders to achieve university goals and ensure compliance with university policies and legislative requirements.

Key Capabilities:

• Leadership: Proactively address challenges, connect the University Strategic Plan with the Portfolio, and champion effective change.
• Effective Communication: Adjust messages for different audiences, listen effectively, and communicate ideas clearly.
• Collaboration: Create opportunities for teamwork, develop relationships with external parties, and add value to the University.
• Delivers Results: Deliver on agreed outcomes, identify opportunities for improvement, and respond effectively to changing circumstances.
• Business Acumen: Understand the commercial context of the University and manage resources effectively.
• Service: Deliver seamless, customer-focused service and anticipate the needs of students and partners.
• Digital Literacy and Innovation: Work fluently across digital tools, adopt new practices, and incorporate digital literacy into learning.

Qualifications:

• Graduate qualifications or extensive relevant experience in any combination of student recruitment, marketing, communications, or a related field.
• Proven leadership experience in a similar role.
• Strong understanding of the higher education sector and its commercial context.
• Excellent communication, collaboration, and strategic planning skills.

Why Join Us?

• Be part of a forward-thinking university that challenges the status quo.
• UC is committed to upholding our fundamental values and leading the national education sector in championing equity, diversity, inclusion, and accessibility via Connected – A Decadal Strategy 2023-2032.
• Work in a collaborative and supportive environment.
• Contribute to the growth and success of the University of Canberra.

How to Apply: Interested candidates should apply with their CV and a cover letter explaining the skills they bring to the role. Please review the Position Description for more information on the role.

Working rights: Applicants who wish to apply for this position should have valid working rights at the time of submission.

For job specific information: For a confidential discussion regarding the role, please contact Jonathan Pheasant, Chief Operating Officer on [email protected] or Wendy Flint, Chief People Officer – [email protected]

Recruitment and application questions: please contact the Talent Acquisition team on 02 6206 3867 or email [email protected]

Please note that during the university closure period between the 25 December 2024 – 1 January 2025, the office will be unattended, and queries will not be answered in that time period.

Closing date: 11.55pm, Sunday 19 January 2025