Content Architect- Marketing & Digital Experience portfolio

• Employment Type: Full Time, continuing role
• Remuneration: Level 8: $123,044 - $138,637 + 17% super + leave loading
• Location: Kensington, NSW (hybrid flexible working)

About UNSW and the Division of Societal Impact, Equity and Engagement (DSIEE) 
The UNSW mission is to advance Progress for All through transformative education, innovative research and meaningful engagement with people, communities and partners in Australia and around the world.   

The UNSW Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW’s efforts in making positive and lasting impact on society, promoting equity and social justice and driving engagement activities that enhance UNSW’s reputation as a key contributor to society through its research, teaching, and community engagement.  

Why your Role Matters   
As part of a new transformation mandate across the division, this newly created position within the Marketing & Digital Experience portfolio will work at the forefront of marketing and digital innovation to support the delivery of our comprehensive Digital Experience strategy.   

As Content Architect, you’ll provide expert content design guidance, ensuring best practice user experiences and delivering web content tailored to UNSW’s key audiences. With a strong technical understanding of content processes, Adobe Experience Manager, and a data-driven approach, you’ll create and optimise content across owned channels.

The Content Architect reports to the Digital Experience Manager and has no direct reports.

Your day to day will include:

• Delivering impactful, strategic and best practice content which drives consideration and conversion for UNSW programs and faculties; staying abreast of new technologies and trends in content; incorporating learnings from previous content and fostering a culture of continuous improvement.
• Delivering customer-centric user experiences in digital content that drive growth and engagement across web, mobile and owned channels.
• Acting as a champion of brand tone and voice, style guidelines to drive innovative and effective content that increases engagement and understanding within target audiences.
• Using research, data and insights to inform development and delivery of digital content to meet the needs of future students.
• Delivering commercially focused content reporting, understanding key insights and trends to continually optimise and grow channel performance and share with stakeholders.
• Co-developing the content architecture strategy and taxonomy in collaboration with DAM Platform Lead and broader digital content stakeholders and collaborate closely with Marketing Leads, UX and Digital Marketing to ensure content and Information Architecture meets best practice SEO and content design.
• Redesigning current content and write new content ensuring it aligns with UNSW’s Style Guide.
• Connecting with UNSW teams and key internal stakeholders, external agencies where required and subject matter experts on content deliverables.
• Participating within the Marketing and Digital Experience Team, contributing to creating a respected and highly customer-focused service, and demonstrate commitment to collaboration, excellence and continuous improvement.

Skills and Experience: You will hold a tertiary qualification in digital/communications/marketing (or equivalent) with a minimum 5 years of working experience as a content producer or content designer in a digital team, creative agency or content team, alongside:

• Substantial experience in creating, publishing and optimising digital content for enterprise level content management systems, with a strong understanding of Adobe AEM and Figma essential.
• Experience producing a variety of content in a regulated environment with complex risk and approval processes. Solid sub-editing, fact-checking skills and unrelenting attention to detail and focus required.
• Experience with Agile ways of working and collaborating in a cross-functional way across a matrix environment including using collaboration software like Wrike, Trello, Jira or Confluence.
• Experience using Adobe Analytics, SEMRush, Siteimprove, Clearscope for data-led decision-making will be highly regarded.
• Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders. High level of attention to detail and ability to work under pressure.

For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW

Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:

• Flexible working options.
• Career development opportunities.
• 17% Superannuation contributions and additional leave loading payments.
• Additional 3 days of leave over Christmas period.
• Discounts and entitlements (retail, education, fitness).

For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits

How to Apply: Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) Monday 2 November by 11:55pm.
Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.

Contact: Amy Denney [email protected] , Talent Acquisition Team
Please apply directly through the website, applications sent to the contact above will not be accepted.

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.

The University reserves the right not to proceed with any appointment.