Digital Content Officer

• Employment Type: Full Time
• Duration: Ongoing
• Remuneration: $85,717 + 17% superannuation + leave loading
• Location: Kensington UNSW Campus (hybrid)

About UNSW

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

Why Your Role Matters

This is a new role that sits within the Marketing & Digital Experience portfolio. This portfolio has four pillars: Marketing & Content, Digital Experience, Strategy & Performance, and Future Student Recruitment, with offshore China and India operations also reporting into the portfolio.

The Digital Content Officer plays a key role in the Marketing & Digital Experience team and is responsible for the development and refreshing of web content to improve conversion optimization and performance for Future Student audiences.

The role reports to the Marketing Lead and has no direct reports.

Main responsibilities Summary

• Develop and publish web content improvements in line with technical and brand standards
• Support the Content Architect to deliver the annual Future Students web content work plan, driving web performance improvements for Future Student audiences
• Coordinate the development of website content including search insights, fact checking, sourcing to create compelling written web content to promote UNSW
• Publish content on Adobe Experience Manager and UNSW websites; maximising use of content technologies and automations such as content and experience fragments
• Coordinate stakeholder approvals and adherence to technical, legal and brand standards
• Monitor and report on web content metrics to make continuous improvements and ensure content is being fully utilised

Who You Are

We are looking for someone who is aligned with UNSW’s vision and values, who is collaborative, organised and energised by working with multiple people. We’d love you to come equipped with:

• Experience in web content writing and publishing or an equivalent level of industry knowledge gained through any other combination of education, training and experience
• Highly developed written and visual digital content craftsmanship in a KPI driven marketing context, with hands on web publishing experience
• Digital agency, higher education and/or premium brand experience is highly desirable
• An understanding of digital content technologies and automations including content and experience fragments is desirable. Experience using Adobe Experience Manager, Wrike, Trello, SEMRush, Clearscope, Site improve, Figma would be advantageous.
• Experience in working in an agile, sprint-based digital content delivery environment

Working hours are Monday to Friday, business hours. The team works in a hybrid environment.

Whilst you might see this role advertised more broadly, the position will be based in Sydney, NSW (Kensington Campus is the home office). Candidates will need to have full working rights – this role is not available for sponsorship.

Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:

• Access to up to 17% Superannuation contributions and additional leave loading payments
• Additional 3 days of leave over the end of the year period
• Discounts and entitlements (retail, education, fitness)

Recruitment process: Please submit your resume and cover letter that outlines your interest in the role. You’ll also be asked to answer a couple of questions around your experience in the application form (they will come up when you click “apply” – you can draft, save and come back to your answers later).

You can send via the ‘Apply Now’ button. A copy of the Position Description can be found on JOBS@UNSW.

Applications close: 27 November 2024 6PM

Get in touch for any question or support: Anne de Voronine, Talent Acquisition Coordinator, [email protected]

Applications cannot be accepted if sent directly to the contact listed. We reserve the right to close earlier than the closing date stated above so don't delay submitting your application!

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.