Director Marketing and Content

• Employment Type: Full-Time (35-hour week)
• Duration: Continuing Role
• Remuneration: Competitive total remuneration package
• Location: Kensington NSW (Hybrid Flexible Working)

About UNSW and the Division of Societal Impact, Equity and Engagement (DSIEE)

The UNSW mission is to advance Progress for All through transformative education, innovative research and meaningful engagement with people, communities and partners in Australia and around the world.

The UNSW Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW’s efforts in making positive societal impact, promoting equity and inclusion and driving engagement activities that enhance UNSW’s reputation as a key contributor to society through its research, teaching, and community engagement.

Why your role matters

As part of a new transformation mandate across the division, this newly created position within the Marketing & Digital Experience portfolio will be instrumental in driving UNSW’s global brand reputation and distinctive positioning, which is central to our new 10-year strategy. We are seeking a dynamic, outcome-focused Director to lead the transformation of the marketing and content pillar, with a strong focus on building audience marketing capability, and delivering high quality content and campaigns to drive commercial growth and societal impact outcomes.

As a purpose driven senior leader with strong influencing skills and experience in complex, matrix organisations, this role will work closely with a diverse range of internal and external stakeholders to shape and execute data-driven marketing and content strategies. Strong strategic awareness and high attention to detail is essential, as is the ability to navigate ambiguity and lead with agility.

Reporting to the Executive Director of Marketing & Digital Experience, the Director will oversee a team of six to seven members, as well as a broader team of 35 people. Proven experience managing a team of this size, as well as bringing teams together, and fostering a culture of collaboration and high performance is essential for success in this role.

Specific accountabilities for this role include:

• Leadership of the Marketing & Content team, creating a respected and valued service that is customer-focused and commercially oriented, championing a data-led approach to creativity in line with global leading practice.
• Create compelling marketing and content strategies for target B2C and B2B audiences based on evidence, research and customer insights to support societal impact and commercial opportunities in Domestic and International markets.
• Oversee UNSW brand governance to protect and enhance the University’s brand and reputation domestically and internationally across all audiences, including responsibility for content governance, quality assurance, brand risk mitigations, sponsor/partner branding, merchandise and general brand advice.
• Lead external media and creative agencies and internal social media, news & content, digital content, graphic design and visual content studios to deliver high quality, integrated activities as effectively and efficiently as possible.
• Lead UNSW’s Marketing and Content operating model transformation, bringing people together to create a culture of collaboration, excellence and continuous improvement. Ensure the development of a high-performing, diverse and inclusive team, including team capability upskilling to support digital operating model transformation over time.

About You:
You will hold a relevant degree with extensive experience in marketing, content and campaigns, or an equivalent level of industry knowledge gained through a combination of education, training and experience alongside:

• Proven transformation leadership experience within highly complex matrix organization, with the ability to lead self and others through ambiguity and change
• Advanced stakeholder management and relationship development experience, including sophisticated influencing skills and high intellectual capability with the ability to take senior stakeholders and teams on the journey of change
• Strong commercial acumen and understanding of sales and marketing performance levers, with an ability to set targets, balance multiple priorities, plan complex work plans and review return on investment. Proven track record in financial/budget management, effective resource management and strategic prioritisation to maximise impact.
• Substantial leadership and management experience relevant to the high-profile nature of the role and the oversight of a large marketing and content team, with the ability to lead with agility, manage and motivate individuals, teams, and agency partners.
• Outstanding written and verbal communication skills and the proven ability to articulate complex information clearly and succinctly.
• Senior level, client side experience with high-profile brand is essential, with a demonstrated successful record of leading strategic direction and overseeing delivery/execution across brand development, marketing, content, digital, media and sponsorship, in large, diverse, and complex professional services organizations.
• Knowledge of the expectations of successful shared services in an organization which functions on a decentralized model.
• Excellent analytical, organizational and decision-making skills.

For further information on the role & responsibilities, please refer to the position description

How to Apply: Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) before Monday 25th November by 11:55pm. Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.

UNSW Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:

• Flexible Working Options (work from home, flexible hours etc)
• Additional 3 days leave during December festive period.
• Career development opportunities
• Up to 50% discount on UNSW courses
• Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice
• Discounts and entitlements (retail, education, fitness passport)

Job queries contact: Chloe Gane, Talent Acquisition Consultant E: [email protected] (applications to the address cannot be accepted, please apply online)

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.