Senior Manager Customer Insights and Analytics

- Full time role | Dynamic Team
- Gold Coast campus | Hybrid work arrangements
- Attractive salary package reflective of your skills and experience

Southern Cross University is a dynamic, ambitious institution focused on its purpose of changing lives through revolutionary learning and research with real impact. Our game changing Southern Cross Model brings a deeper learning experience, improving individual student outcomes, quality of life and a better way to learn. Our world-ranked research is driving positive impact for our communities, environment and economy.

Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, dedicated colleagues and an environment of stunning natural beauty. We are leaders in our communities in the Northern Rivers region of New South Wales, Coffs Harbour and the Gold Coast and pride ourselves on helping shape a better tomorrow.

We are seeking a Senior Manager, Customer Analytics and Insights to lead the development of cutting-edge analytics techniques and market research initiatives. In this role, you will be responsible for analysing customer behaviour, market trends, and dynamics to generate actionable insights that enhance strategic planning and optimize the return on marketing investments across all stakeholder groups. Your core responsibilities will include:

• Lead the development of analytic and market research insights for the Future Students and Outreach (FS&O) portfolio by collaborating with senior leadership, Finance, and Business Intelligence and Quality), ensuring alignment with university targets and implementing rigorous quality assurance processes.
• Lead the creation of marketing communications performance reporting for SCU and create marketing performance best practice educations programs for the wider marketing community, particularly regarding the implementation and use of marketing analytics tools across the University and articulating results into actionable insights.
• Lead customer research programs to gather insights on customer experience to improve customer journeys and commercial outcomes.

You possess leadership in designing and implementing strategic customer marketing analysis and reporting to support business goals. You have a proven ability to utilise analytical tools for developing data-driven insights through quantitative methods, with extensive knowledge of data visualisation and reporting tools. Your experience includes proficiency with reporting tools such as D365 Dashboards, Power BI, Tableau, Google Analytics, and Meta.  In addition, you demonstrate:  

• Extensive experience in formulating and managing budgets, allocating resources and managing key external relationships to deliver effectiveness and efficiency savings.
• Demonstrated ability to develop innovative, analytic programs and solutions using multiple analytical tools to achieve measure business outcomes.
• High level analytical and conceptual skills to deliver solutions to complex strategic and business issues with outstanding communication, interpersonal, influencing and negotiation skills including political acumen and a strong ability to work effectively across formal structural boundaries.

Our staff benefit from flexible work arrangements, including hybrid work models, generous parental and carer’s leave provisions, wellbeing initiatives, employee assistance programs and professional learning opportunities. This position is:

• Full-time, continuing (permanent)
• Located at Gold Coast, QLD 4225
• HEW Level 9. The base salary ranges from $129,848 - $136,131 per annum, plus 17% employer’s contribution to superannuation. The total remuneration package is up to $159,273.

Find out more about working at SCU by visiting Why Work at SCU.

Applicants must apply online and attach a CV and cover letter responding to the selection criteria within the position description by the closing date. Information to support you prepare your application is available on our website. If you experience difficulties applying online or need reasonable adjustments at any point in the application or interview process, please let us know by contacting [email protected].  

Job applicants must be an Australian or New Zealand citizen, Australian permanent resident or currently hold a visa with ongoing work rights in Australia. Employer visa sponsorship is not available for this position.

Additional information is available in the position description or by contacting:

Name: Lana Morgan, Senior Manager, Talent Acquisition

Email: [email protected]

Closing Date: 11.30pm AEDT, 4 November 2024

Southern Cross University is committed to ensuring that the University reflects the rich diversity across the region in which the University’s campuses are located.

The University encourages applications from people of all ages, women, Aboriginal & Torres Strait Islander people, people living with disabilities, people from culturally and linguistically diverse backgrounds and people who are LGBTQI+.

We encourage applications from people with disability and will provide adjustments to the recruitment process upon request.

Use the position description link below to access further information about the selection criteria for this role. You will need to submit complete responses to the selection criteria with your application, including providing examples where relevant. Please prepare these and submit each response when prompted in your online application submission.