Reputation & Brand Manager

The Opportunity

• Fixed-term contract until December 2021
• Full time, 35 hours $124k - $131k+ 9.5% superannuation
• Kensington Campus, Sydney location

Reporting to the Director of Corporate Communications & Government Relations, the Reputation and Brand Manager has four direct reports and is responsible for managing the marketing and communication activities outlined in the University’s inaugural Reputation Action Plan (RAP) focusing on the China market. The China RAP has been developed with the objective of providing a clear strategic framework to address the ‘reputation gap’ between our ‘hard’ performance in global rankings (citations, papers published) and the ‘soft’ perceptions of our key influencers (academic peers, researchers, employers, industry).

The RAP aims to establish a whole-of-University marketing strategy for China that in time will be embedded into business as usual activities. Effectively communicating UNSW’s massive list of achievements – and highlighting the 2025 Strategy’s progress in academic excellence, social engagement and global impact – is critical to our goal to be recognised as a top 50 institution. The Reputation and Brand Manager also manages the implementation of the UNSW brand and oversees sponsorship across the University.

The Organisation

At UNSW, we pride ourselves on being a workplace where the best people come to do their best work. We aspire to be Australia’s global university, improving and transforming lives through excellence in research, outstanding education and a commitment to advancing a just society.

The Global Profile & Reputation Unit is responsible for harnessing communications and creative capability to help UNSW reach key audiences in a way that positions UNSW as a global leader in higher education and meets key strategic goals.

About the Successful Applicant

With outstanding leadership skills and demonstrated experience in managing indirect and direct reports, the successful Reputation and Brand Manager will have in-depth knowledge of target audiences, in addition, the ability to influence senior management and stakeholders to ensure successful communication outcomes. This role requires superior written communication and presentation skills with an innovative approach to solving complex problems.

To Apply: If you’re interested in becoming a Reputation and Brand Manager at UNSW, please submit your CV and cover letter which addresses the selection criteria

Please view the Position Description for specific selection criteria. (if Position Description not clickable, view this job on the [email protected] website by clicking Apply)

Contact:

Skye Logan

Talent Acquisition Consultant

e: [email protected] * Please apply online - applications will not be accepted if sent to the contact listed.

Applications close: 11pm, Wednesday 11^th March

UNSW aspires to be the exemplar Australian university and employer of choice for people from diverse backgrounds. UNSW aims to ensure equality in recruitment, development, retention and promotion of staff and that no-one is disadvantaged on the basis of their gender, cultural background, disability, sexual orientation or identity or Indigenous heritage. We encourage everyone who meets the selection criteria to apply.